World Wildlife Fund Ad Campaign
These posters were created as a public service announcement which delivers a critical social message to the public around climate change. Considering common climate change tropes, these images were based off the image of the polar bear on a melting glacier. We have seen dozens of
ads referencing the melting of the ice caps and how polar bears are losing their habitats. For this ad, images relatable to the American public were used. Instead of a melting glacier, these are images representing the hundreds of homes that have been destroyed by rising waters throughout the country. This is a growing concern to our environment, and this ad was created to bring
awareness to that.
ads referencing the melting of the ice caps and how polar bears are losing their habitats. For this ad, images relatable to the American public were used. Instead of a melting glacier, these are images representing the hundreds of homes that have been destroyed by rising waters throughout the country. This is a growing concern to our environment, and this ad was created to bring
awareness to that.
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Awards: AAF American Advertising Awards, Student Gold Award, Spokane
AAF American Advertising Awards, Student Silver Award, District XI
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